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A 3 week immersion research project based in São Paulo, a collaboration between a group of 10 Institute of Design students and the client team from Itaú's Innovation Center. The project aims to develop new business opportunity for the future of banking in Brazil. Our team identified conflicting gaps in the current business model and developed a platform concept with roadmap for implementation.

Approach: interviewed 18 internal and external stakeholders (senior executives and bank employees from various function/department, customers, and other experts).

Project Team: Brian Lucas, Betina De Gorordo Bolado, Chia-ling Yu, Lucas Schneider (Itaú)
Faculty Advisors: Hugh Musick, Patrick Whitney, Anijo Punnen Mathew

What if we flattening out the current banking structure, change the perception of banking to make it more relevant to customers' varied lives?

What if the role of financial institution is to help you get to the next stage in your life, what if you've access to a lifestyle manager who would help you reach your financial goal instead of a financial advisor?