Herbal Essences Enlightenment In-Store PDQ trays, Floorstands, Pallet and shelf tools.

©Arc Worldwide.

Role: concept • design • rendering
Client: P&G

Herbal Essences partnered with Portrait of Hope to create an Herbal experience at Santa Monica Ice Rank for its Enlightenment launch. The inner ice rank was painted with POH flower designs. Herbal branded the arena with posters. It also had an instant photo booth station which allowed visitors to upload their photos to Facebook.