To get retailers excited about the new Pantene, the brand decided to do a pop-up truck touring event that would stop at parking lots of major retailers. The truck then expanded out to showcase the in-store displays of PDQ trays, floorstands, pallets, wings, semi-perm endcap, and other shelf tools. It also served as a quick prototyping ground with retailers to assess initial concepts.

©Arc Worldwide

Role: concept • design • retouch • rendering
Client: P&G