FEATURED // RESEARCH PROJECTS
ITAU UNIBANCO // FUTURE OF BANKING
an immersion research project based in São Paulo. Identify and develop new business opportunities for the future of banking in Brazil.
Design Research | Finance & Banking | Platform & Service Design
RAASTA // CHILD-DRIVEN ENGLISH LEARNING SYSTEM
for base of the economic pyramid (BOP) children in rural India. Motivate and engage children through activity plans that would implement their current English learning.
Design Research | Education | Platform Design | Planning | Prototyping
ILLINOIS INSTITUTE OF TECHNOLOGY // IPRO 397 CLASS to improve the Interdisciplinary Projects (IPRO) 397 class experience by understanding what drives learning and motivating students to be more engaged during class with prize design methods.
Design Research | Education | Experience Design | Planning | Strategy
BEAUTY & IMAGE FOR YOUNG URBAN SOUTH KOREANS
to understand the social, cultural implications of how Koreans view their identities in conjunction with the importance of “beauty” which plays a key role in their lives. Developed a research insight tool to translate the findings into stories.
Transcultural Design Research | South Korea | Remote Research | Insight Tool Development
FEATURED // DESIGN PROJECTS
GOOGLE GLASS BROADCASTING CONCEPT
imagine in the future when everyone has a pair of google glass on... How would the social interaction between people change? What would it look like if people start self-broadcasting themselves? Would people project themselves as walking billboards?
UX Design | Service & Application Concept | Interactive Prototyping
DRC EVENT SIGNAGE AND TABLE CARDS
Environment & Activity Design | Event Planning | Production
PANTENE // BULLET TRAIN TOUR
to get retailers excited about the new Pantene, the brand decided to do a pop-up truck touring event that would stop at parking lots of major retailers. The truck then expanded out to showcase the in-store displays of PDQ trays, floorstands, pallets, wings, semi-perm endcap, and other shelf tools. It also served as a quick prototyping ground with retailers to assess initial concepts.
©Arc Worldwide
Environment & Experience Design | CPG & Shopper Marketing
ARTS ALLIANCE ILLINOIS // BROCHURE
the concept of this brochure was to introduce and reinforce Arts Alliance Illinois's new branding and logo mark. Photos were gathered from its member community to showcase the diversity of arts organizations that AAI supports.
Marketing Collateral Design | Non-Profits | Production